Pop Quiz: Which golf equipment does Phil Mickelson use?

  1. Callaway Golf Equipment

  2. Titleist Golf Equipment

  3. TaylorMade Golf Equipment

  4. Nike Golf Equipment

  5. King Cobra Golf Equipment

  6. Cleveland Golf Equipment

  7. Odyssey Golf Equipment

The answer may shock you! Click to reveal!

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Simgolf: Anyone Remember It?

Tuesday, June 8th, 2010 at 3:12 am  
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This is of course the computer game that was created by Sid Meier in 2002 and was and still is the only game that let it’s players create and run a golf course and use a professional to play on (Good ol Gary Golfer). I had this game and I have to say that it was truly fantastic to play for a bit of fun, here are some of the things you could do with the game.

 

Building the courses up from nothing to everything was the best element. Of course starting the game from scratch you have to start from the very first hole. You need to decide on how long the hole has to be and you create the hole to how you want. Players can make the courses really hard if they want too with numerous bunkers and water hazards dotted over the place. You always had to make sure that you were making people happy that played on the course, this was very important to being successful.

 

One of the things that I always used to do is get a guy selling drinks every few holes to make money and make the golfers happy. Over time you can build the course up into a very big golf resort, these can consist of celebrity homes, airstrips and even casinos. Maintaining the place was always important and tweaking the holes too was a good thing.

 

You always had to make sure that you were getting rid of any weeds by hiring people to deal with it. I started to play this game again a couple of weeks ago and although the graphics really are very bad it is still a fantastic game.

 

So charge up those golf batteries and those UPS batteries and start playing golf. Mobility scooter batteries can be used for this purpose too.


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Increase Sales At Your Golf Club With Golf Packages

Monday, May 31st, 2010 at 1:38 am  
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Golf Courses are a unique thing in the sales and marketing world. It seems that they are always walking on a tight rope. Do you send out a promotional piece trying to get new members, or do you continue to rely on your current members to pass along the word about the club hoping they bring in new members. Do you discount your green fee so that you hopefully attract new customers, or do you keep the price where it’s at so you keep your current status of “upscale” course. It seems that with every solution to a problem at a golf resort, creates another problem. At least that is what the club owners and golf professionals think!

If golf course owners and golf professionals put some thought into how to separate themselves from the market, they would be able to come up with a creative solution to grow their income! Something that I have found effective to increase income from both course play and the dining room is to create a custom golf package. As a marketing expert, I am very impressed with how this workings.

This golf package should be designed to do one thing, and that is to get golfers to buy more than one round of golf. How do you do this you ask? Set up a package deal where that if they buy five rounds of golf, they get a special price. For example, if you have a golf course that sells each round of golf for $50, five rounds of golf would cost $250. With the five round golf package you are creating, you could sell five rounds of golf for $200, which would mean the person buying it would be saving $50.

Most golf clubs that are told this immediately say, “I can’t afford to give away a free round of golf!” and they look at me like I am crazy. Well lets do the math together so you can see exactly how this works. If the golfer purchases this golf package deal you immediately earn $200. All sales are final so they must play all five rounds to benefit from the package deal. The will need to purchase a cart for each round, so that is five additional cart fees that you are going to be selling. Almost every single golfer enjoys a few beers and a meal after a round of golf so that means you now make extra income in the restaurant. And even better, most golfers play golf with their friends, meaning you can multiple the money you make by two, three or even four if the golf playing in a foursome!

Golf packages entice people to play at your course more. If someone sees that they can play at your golf course five times for the price of four, they will jump at the opportunity it. You need to have the person running the counter offer this special golf package to everyone that plays a round of golf and they need to do it religiously. If two out of every ten people decide to purchase the package, you just guaranteed yourself the income of eight rounds! Imagine the possibilities, you can sell more rounds of golf then you did last year, and people won’t even be playing the golf course yet, plus you guarantee extra income in the other facilities at the golf club! This idea can be applied to almost anything, from golf homes to golf clubs, package deals always produce sales if the package is well put together


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